Why Your LinkedIn Post Didn’t Land (And How to Fix It)?

You’ve probably been there.

You come up with a solid LinkedIn post, structure it well, and put it out into the world… only to watch it disappear into the void.

The idea was good. The advice was useful. So why did it flop?

The answer is simple: Your idea wasn’t the problem. The way you told it was.

The Difference Between 100,000 Views and 10 Likes

Let’s say two people share the same insight.

One of them gets 100,000 views and dozens of reshares.
The other barely scrapes together a handful of likes.

The difference? Emotion beats logic. Every time.

You can have the most well-researched, factually correct post… but if it reads like a dry article, people will scroll right past it.

Meanwhile, someone else shares a story—a personal failure, a hard-earned lesson, a surprising realization—and suddenly, the post takes off.

This isn’t a coincidence. It’s how the human brain works.

We process emotions first, logic second.

If your post isn’t making people feel something, they won’t engage.

How to Fix It: Think Like a Storyteller

Most people approach LinkedIn posts like essays. They explain, summarize, and analyze.

But if you want people to care, you need to immerse them.

Next time you write a post, follow this structure:

1. Set the Scene
Start by dropping the reader into a moment. Where were you? What was happening? Make them visualize it.

Example: I was sitting in a conference room, staring at a slide that made my stomach drop.

You want your audience to feel like they’re there with you.

2. Add Tension
Every story needs conflict. What problem made this moment matter?

Example: The CEO had just asked for my opinion… and I had no idea what to say.

Tension keeps people reading. It makes them curious.

3. Deliver the Punchline
This is where the lesson or insight comes in. What changed? What realization did you have?

Example: That moment taught me something I’ll never forget: Clarity beats confidence. It’s not about sounding smart—it’s about being clear.

When you frame your post as a story instead of an explanation, people don’t just read it—they feel it.

Why This Works

People don’t need more information. They need a reason to care.

If your posts aren’t getting traction, it’s probably because they’re explaining instead of engaging.

Fix that, and suddenly, your posts won’t just get read—they’ll get shared.